A business method becomes more demanding once the founder is no longer the only person using it. Personal judgment can carry a consultant a long way, but a coaching organization needs language, processes, and principles that another professional can learn well enough to apply with a real business owner.
That is part of what makes Brad Sugars’ development of ActionCOACH commercially significant. The organization grew around a coaching methodology designed to be taught to other coaches, giving Brad’s business thinking a life beyond his own meetings, presentations, and individual clients.
A Founder’s Instinct Has to Become a System
Experienced business owners often know more than they can easily explain. They recognize a weak sales process, a management bottleneck, or an operating problem because years of pattern recognition tell them something is wrong.
