Career and Company

Validation

3 articles

Entrepreneur choosing a path towards a thriving city, symbolizing successful market validation, while avoiding a desolate path representing startup failure.

Entrepreneurship

Avoid Startup Failure: Prioritize Market Validation Now

For 70% of failed startups, running out of capital is the ultimate cause of death, according to CBInsights .

Jenna Wallace·May 25, 2026

Diverse entrepreneurs analyzing a holographic business model with AI visualizations in a modern co-working space, symbolizing innovation.

Entrepreneurship

How to Find and Evaluate Promising Small Business Ideas

Odola Labs, a startup founded by Cornell students Nikhil Kulkarni and Chinmay Pala, is developing synthetic blood.

Jenna Wallace·May 8, 2026

An entrepreneur studying a market research map at a crossroads, symbolizing strategic planning for a startup's success.

Entrepreneurship

How to Do Market Research for Startups: A Step-by-Step Guide

Without foundational market research, a startup risks building a product nobody wants.

Jenna Wallace·April 20, 2026