Career and Company

Brand Strategy

2 articles

Young consumers engaging with a modern, sustainable luxury brand, highlighting digital and experiential elements.
Careers

Brands must evolve beyond existing to meet new consumer demands

Millennials and Generation Z now account for a staggering 80 percent of global luxury sector growth, according to Esade .

Nathaniel Brooks·June 6, 2026
Why Companies Facing Public Scrutiny Are Investing in Narrative Control and Media Intelligence
LeadershipSponsored

Why Companies Facing Public Scrutiny Are Investing in Narrative Control and Media Intelligence

In an era where a crisis can define a brand in minutes, companies are shifting from reactive damage control to proactive narrative control, a long-term strategy for shaping public perception through consistent, authentic communication. This approach builds a strong company story to serve as a default context, even during public scrutiny, safeguarding enterprise value.

Alina Petrov·May 14, 2026