Career and Company

E Commerce

3 articles

Gavel striking down on fake 5-star review icons in a courtroom, representing the FTC's ban and declining consumer trust.
Careers

FTC Bans Fake Reviews Amid Consumer Distrust in 5-Star Ratings

In 2024 alone, Amazon proactively blocked over 275 million suspected fake reviews from its store.

Nathaniel Brooks·June 21, 2026
A marketer uses an advanced AI interface to analyze and adapt to AI-driven consumer journeys in a modern, futuristic office setting.
Careers

Marketers Adapt to AI-Driven Consumer Journeys

Four-fifths of consumers (80%) are now satisfied or very satisfied with purchases influenced by artificial intelligence.

Nathaniel Brooks·May 31, 2026
With AI Outsourcing on the Rise, Is Adfy the Secret Weapon E-commerce Brands Need in 2026?
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With AI Outsourcing on the Rise, Is Adfy the Secret Weapon E-commerce Brands Need in 2026?

The article explores the rising trend of AI outsourcing in e-commerce, positioning Adfy as a potential secret weapon for brands by offering integrated virtual assistant systems rather than fragmented individual hires. It emphasizes that AI is transforming VAs into strategic partners, significantly enhancing productivity and analytical capabilities.

Alina Petrov·May 14, 2026