Companies are deploying new employee engagement and workplace culture strategies, including augmented reality and data-driven personalization, as recent research indicates one in three employees never clicks on internal company emails.

A critical breakdown in traditional corporate communication is evident as 72% of HR leaders report workers have higher expectations of their organizations than in the past, according to Benefit News. This forces organizations to adopt interactive technologies and personalized development programs, designed to capture attention, foster belonging, and combat persistent disengagement among their workforce.

What We Know So Far

  • Latest global research reports that one in three employees never clicks on company emails, according to techrseries.com.
  • Of the employees who do open internal emails, only 34% read more than half of the content, the same research indicates.
  • In response, companies like Salesforce are using augmented reality (AR) in their offices to enhance onboarding and company culture.
  • Southern Glazer's is using data from employee surveys and feedback to inform its talent strategy and personalize benefits for its approximately 24,000 employees.
  • Jollibee Group recently earned Gallup’s highest workplace honor, winning the Gallup Engagement Award for the fifth consecutive year, as reported by Asian News Network.

Successful Strategies for Boosting Employee Engagement

Low engagement with internal emails signals that conventional methods are less effective, prompting organizations to seek new channels to connect with staff. This challenge has spurred innovation, with some companies turning to immersive technologies to deliver key messages and reinforce corporate culture through more dynamic and targeted communication.

Augmented reality is one such strategy gaining traction. According to techrseries.com, Salesforce introduced an AR experience in its Dublin Tower, featuring ten interactive points accessible via QR codes to enrich its onboarding process. Similarly, Bupa utilized an interactive AR experience for its 'Savannah27' strategy rollout. The initiative reportedly garnered 99% positive feedback from employees and resulted in average quiz scores of 80%, demonstrating a high level of message comprehension and engagement.