Deloitte survey: Cost of living tops UK Gen Z, Millennial job concerns

In the UK, 46% of Gen Zs and 46% of millennials have delayed major life decisions due to their financial situation, a stark indicator of how the cost of living reshapes their career and life choices,

NB
Nathaniel Brooks

May 13, 2026 · 3 min read

Young UK Gen Z and Millennial professionals expressing concern over job prospects and the rising cost of living, highlighting financial strain.

In the UK, 46% of Gen Zs and 46% of millennials have delayed major life decisions due to their financial situation, a stark indicator of how the cost of living reshapes their career and life choices, according to the latest Deloitte Gen Z and Millennial Survey 2026.

Young professionals face severe financial strain, delaying major life milestones, but they simultaneously prioritize work-life balance and continuous skill development over traditional career climbing. The cost of living is the top concern for 44% of Gen Zs and 52% of millennials in the UK, Deloitte reports.

Companies that fail to offer genuine flexibility and invest in employee skill development will struggle to attract and retain the next generation of talent, potentially exacerbating existing labor shortages. Work-life balance is the top career goal for 20% of Gen Zs and 24% of millennials in the UK, according to Deloitte.

A Generation on Hold: The Financial Squeeze

Financial insecurity deeply affects young professionals' life choices. More than half of Gen Z (55%) and Millennials (59%) in the UK report that housing affordability impacts their career decisions, according to Deloitte. Around 40% of UK Gen Z and Millennials delay marriage, having children, or career progression due to financial strain, City AM states. Deloitte data further shows 46% of Gen Zs and 46% of millennials are delaying major life decisions overall due to their financial situation. This pervasive financial strain forces young professionals to put their personal lives on hold, altering traditional timelines for adulthood and family formation.

Redefining Career Success: Balance and Skills

This generation actively invests in their own human capital and well-being. 70% of Gen Zs develop skills for career advancement weekly or more, with 67% doing so outside working hours, Deloitte reports. They recognize that adaptability and a broad skill set offer more long-term security and work-life integration than a singular climb up the corporate ladder. This consistent prioritization of work-life balance, even amid severe financial pressures, means employers offering only higher salaries without flexibility will struggle to attract and retain UK Gen Z and Millennials. These young professionals are actively redefining career value.

The Evolving Skillset: Soft Skills and AI

Young professionals strategically build career resilience. 86% of Gen Zs and 85% of millennials believe soft skills are essential for career advancement, according to Deloitte. 57% of Gen Zs and 56% of millennials use generative AI in their day-to-day work, Deloitte reports, a practice that complements their emphasis on human-centric abilities. This proactive embrace of both soft skills and cutting-edge AI tools suggests these generations prepare for an augmented workforce, positioning themselves as indispensable rather than replaceable, thereby increasing their leverage in the job market.

A Call to Action for Employers

Companies failing to invest in continuous learning and career development risk losing their most proactive young talent. Deloitte data shows 70% of Gen Z develop skills weekly, with 67% doing so outside working hours. Attracting and retaining this talent demands more than competitive salaries; it requires investment in flexible work and skill development opportunities. By Q3 2026, companies like Barclays, traditionally emphasizing office-based work, will likely need to significantly enhance their flexible work offerings and skill development programs to avoid a talent drain from younger generations.